CEO Anna Turvoll speaks at TEDx

Völur CEO, Anna von Zeppelin Turvoll, just took the TEDxArendal stage with a bold question. What if we could change the meat industry without giving up the food we love?

We know the food industry is a major driver of greenhouse gas emissions. We also know that changing how people eat is hard. So what if we looked elsewhere for solutions?

Anna shared a personal story about food, memory and tradition. Then she introduced an idea rooted not in guilt, but in possibility. What if one less cow in every ten could be used, and nothing on your plate would change?

Using AI and data, it is now possible to optimise how meat is processed and distributed. Just like airline routes or GPS navigation, small decisions can add up to big results. Less waste. Lower emissions. A more efficient food system.

See the full talk here: https://www.youtube.com/watch?v=cxI7zDSqt8I