Völur appoints Anna Turvoll as CEO

April 5, 2024

Anna Turvoll and Robert Ekrem

With the new leadership onboard and newly secured funding, Völur moves forward to make the global meat industry more optimized and sustainable with data and AI.

Oslo, Norway, April 4, 2024Völur, a global software company that develops cutting-edge AI technology to optimize the meat industry and make it more sustainable, appoints Anna Turvoll as the new CEO. Völur’s Co-Founder and outgoing CEO, Robert Ekrem, will continue to contribute to Völur’s vision and strategy in his role on the Board of Directors.

"Robert has been a visionary and an exemplary leader, guiding Völur from its inception to its current standing as a global company in meat industry optimization. His continued contribution as a board member will undoubtedly still influence the company,” said Lamar Steiger, a board member at Völur. “Today, we are thrilled to welcome Anna Turvoll to the company, as she has an impressive background, strategic insight, and dynamic leadership experience. We are confident that Anna will propel Völur into its next chapter of growth and success."
Anna Turvoll.

Anna Turvoll brings a strong track record to Völur with her extensive experience in growth, corporate partnerships, and sustainable development. Her expertise spans scaling operations in startups, working with meat processors, raising capital, and strategic roles at prestigious firms such as Goldman Sachs. Anna's exceptional leadership abilities and global insight into building companies make her the ideal leader to take Völur to its next chapter of growth and success.

“I am thrilled to join Völur at such a transformative time. As the meat industry is paving its way to embracing AI and new technologies, Völur has a strong position to lead in creating an optimal and sustainable industry. The company’s innovative spirit, combined with its strong market position, provides a fantastic platform for growth. I look forward to leading its talented and innovative team to become the world’s best data and AI company for the meat industry,” says Turvoll.

Under Robert Ekrem's leadership, Völur has grown from its inception to a global company in meat industry optimization.

“Völur was born from the idea of leveraging data and AI, combined with deep industry knowledge, to optimize the meat industry while boosting its sustainability. Today, I am proud of the brilliant team we have built at Völur and how we have landed some of the biggest meat producers as our customers on both sides of the Atlantic,” said Ekrem. “During a time when Völur’s continued growth relies on a leader who can divide their time as needed between our nine operating time zones, I am becoming a father of two. It is with deep care and commitment to the future success of Völur that I have come to the decision to pass the torch on to the remarkable Anna. This decision has not been made lightly. Having led the recruitment of Anna, I know we have the right person to lead the company forward. We are strengthening our team with a great leader, making me very confident in the company's continued growth and success.”

Völur has also closed a successful $2.8 million funding round, where new venture capital investors such as Serra Ventures and York IE participated, as did Völur’s corporate partner, SARIA. Existing investors such as Idékapital, Fusion Fund, and Fortress Fund followed up with additional investments. The latest capital infusion will ensure top-line growth and new expansion as Völur continues to revolutionize the meat industry with data and AI technologies.

“Völur stands out with its innovative approach to make the meat industry more optimized and sustainable by uniquely combining AI technology with deep industrial knowledge,” said Matt Shapiro, Director, Investments & Strategy at York IE. “We at York IE are pleased to support Völur’s journey, and with the appointment of Anna Turvoll as CEO, we are confident that her expertise and forward-thinking vision are exactly what the company needs to use the full potential of AI and data in transforming the meat industry.”  

About Völur:

Völur is a global software company that is revolutionizing how the meat industry operates. Headquartered in Norway, Völur is on a mission to make the meat industry more optimized and sustainable with data and AI. By combining deep technical and industry knowledge, we use data and AI to empower meat processors with optimal sorting and cutting decisions to maximize carcass value throughout the whole value chain. The solution creates value through a more profitable balance between supply and demand, increments in the value per pound of the finished products, meeting service levels towards customers, and up to 10% higher utilization of animals. Visit us at volur.ai and follow us on LinkedIn.    

Press Contact – Völur  

Anastasiia Korsak  

Head of Marketing - Völur  

+47 46576986